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The guide · How We Make These

Make your own story series.

Exactly how we make Every Dollar Leaves a Trail, step by step. You build your own Episode 1 as you read, with free tools.

13 steps~1 weekendTools: $0–5No experience needed

Already have the guide?

The guide13 stepsRead in your browser · lifetime updates
+ the video tutorial, free when it drops🔒 Secure checkout by Stripe
4.83,900 ratings
  • “I'd been trying to figure out how this series works for weeks. The guide laid out the whole process step by step, and my first post using it did better than anything I'd made before.”
    Liam · UK
  • “I bought this expecting a few tips and got a full system. The breakdown of hooks and pacing was the part I didn't know I was missing. I've rewatched my old videos and can see exactly where people dropped off. Easily the most useful thing I've bought this year for my content.”
    Jenna · US
  • “Clear, practical. Worth it.”
    Sarthak · India
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Made with the guide

Watch what you'll make

Every night at 3:12, the museum's alarm goes dark. For exactly four minutes.

Silent preview · shot 1 of 7 · tap the sides to skip

This is Juno's Episode 1, the story you learn on. A museum night cleaner, an alarm that goes dark for four minutes, and a vote at the end. Tap play, then vote.

7shots
~50¢for all the art
1vote that writes Episode 2

Every image in it came from a prompt in the guide, made with the free tools it teaches. Same structure as our series: a hook in the first two seconds, a twist at the end, and a choice the comments decide.

Try it

Make it yours

Type your own hero and watch it land in the guide's prompts. Inside, every prompt rewrites itself from your story, so you copy, paste and go.

your herowhat they do
their secret
🔒 Your story, in every prompt. The prompts are in the guide.Unlock it
What's inside

13 steps, idea to posted

  1. 00What you'll make🔒
  2. 01The idea🔒
  3. 02Your character🔒
  4. 03The scriptTool🔒
  5. 04The shots🔒
  6. 05The voice🔒
  7. 06The editTool🔒
  8. 07The sound🔒
  9. 08Post itTool🔒
  10. 09Count the voteTool🔒
  11. 10Episode 2 and beyond🔒
  12. 11Same scene, two ways🔒
  13. ★Beginner bonus🔒
Two ways to get it

The guide, or the guide + your name

The guide

How We Make These

  • All 13 steps and every prompt
  • The built-in tools
  • Every future update, for life
  • The video tutorial, free when it drops
Founder's Pass

The guide is included

  • Everything in the guide
  • Your @ on the case board in a part
  • A spot on Most Wanted
  • Early access to the game, and a Founder number for life
See the pass
Not ready to buy?

Start with Step 1, free

Get the guide's first step in your inbox: the one-line formula behind every series that works, and the prompt that hands you 10 premises to pick from.

Get Step 1 free. The idea step, exactly as it is in the guide, sent to your inbox.

Step 1 now, plus 2 short emails about the guide. Unsubscribe anytime.

Before you buy

Quick answers

I've never made a video. Can I do this?

Yes. It's written for beginners, with a beginner bonus at the end. If you can copy and paste, you can finish Episode 1.

What do the tools cost?

Next to nothing. Your first episodes fit in the free tiers of the apps the guide uses.

How do I read it?

In your browser, on your phone or laptop. After checkout we email you a link straight in. Lost it? Tap "Log in" at the top of this page and enter the email you paid with.

Is it your exact setup?

It's the same structure and the lessons from our series, on free apps anyone can use. Our own cast, plot and in-house tools stay out of it.

Does it get updated?

Yes. New chapters get added as the series grows, and every update is yours for life. The video tutorial is next.

Is my card safe?

Checkout is run by Stripe. We never see or store your card number.